When we launched, online dating was still a taboo in the countryside.
Some of my friends thought [Muddy Matches] was a rubbish idea, that it wouldn’t go anywhere. We wanted people to feel comfortable expressing their hobbies—farming, shooting, horses, all the different country pursuits.
Over 70% of the single farmer has problems finding a partner. Whether you are Farmer, work in the Farm Business, you live on the country side or you like to get to know the country life.
How does your approach differ from Farmers Only, the big farmer dating site in the U. Would you ever want to hang out with the Farmers Only founders? We have to ask: have you and/or Emma met your Muddy Match? (laughs) It seemed like an ethical conflict, taking people’s money and vetting their profiles, then trying to date them.
Online dating used to be kind of the domain of freaks and weirdos. Most other dating sites were really twee, where you’d expect to see pictures of badgers walking into the sunset holding hands. Like, I wouldn’t be comfortable putting up a picture of myself in a tweed jacket on a normal dating site.
It’s easier when you’re showing yourself to like-minded people. Loads of blokes will put up pictures of themselves with tractors and diggers.
Yet the sisters saw the web’s potential, to connect farmers and other rural folk who lacked dating options.
In 2007, they made a nine-week tour of the English countryside in an RV, then launched Muddy Matches. basically anybody who doesn’t mind a bit of mud.” Six years in, How do you think most farmers perceived Internet dating in 2006?