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The authors of “Freakonomics” discovered that 56% of men that create an online dating profile do not even get one single message while Jupiter Research found that 97% quit within 3 months.
Ok Cupid CEO, Sam Yagan, guesses the reason that guys who look at the camera get less messages than those who don’t is because it’s intimidating to women.
According to market research, 1 out of 6 marriages that are happening in the US right now originated online, and these days nearly 30% of couples meet on the internet.
But, as great as those stats sound, online dating is also utterly time consuming and competitive.
They also measure the effectiveness of different profile elements.
Externally, they pay attention to discoveries by others key players within the market, especially Ok Cupid.